FDJ-SUEZ

SUEZ again supports the Tour de France Femmes avec Zwift

Following the success of the first year of the partnership in 2023, SUEZ is renewing its support for the Tour de France Femmes avec Zwift for a further three years. For this third edition, from 12th to 18th August, 2024, SUEZ is extending the use of its services to optimise the distribution of drinking water and waste management. By taking part in the competition’s ecological transition, the Group is confirming its position at the forefront of women's cycling.

Logo SUEZ x Tour France

SUEZ is responsible for connecting the start and finish sites of the eight stages to the drinking water network, installing water fountains for runners, organisation members, guests, media and spectators, and distributing eco-designed water bottles and reusable cups. Building on the success of their launch in 2023, these measures have been renewed to continue efforts to reduce waste and raise awareness of drinking water consumption.

In addition, SUEZ is providing the public with educational information on water access and water quality through the "Mon eau" application. The Group is also spreading playful messages on resource conservation and the adoption of good waste sorting practices in fan zones, on the roadside with its advertising caravan, and on social networks.
 
These actions are fully in line with the sustainable development strategy of the Tour de France Femmes avec Zwift, which aims to optimise the environmental footprint of this popular event, and to promote cycling mobility through its "l'Avenir à Vélo" program.

Marion Rousse, Director of the Tour de France Femmes avec Zwift, added: "The Tour de France Femmes avec Zwift has a real stake in the ecological transition. Thanks to SUEZ, we can provide an optimal solution that fully supports the event's commitment to sustainable developments. We are delighted to continue our actions through the partnership with SUEZ for another three years".

Key figures :

  • 96 water fountains connected to the drinking water network, set up at the start and finish sites throughout the week of the Tour de France Femmes avec Zwift;
  • 16,000 ecocups distributed at the start and finish sites;
  • 2,200 eco-designed water bottles supplied to accredited participants;
  • 600 jerry cans provided to runners by a "coolness motorbike";
  • 250 flasks supplied to motorcyclists during the competition;
  • 22 waste collection zones along the route;
  • 6 drinking water stations along the route;
  • 2 hybrid vehicles in the advertising caravan carrying the message “L’eau pour tous, toutes pour l’eau” .

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